Web Analytics Specialist

About the role

We are looking for a detail‑oriented Web Analytics Specialist to turn raw data into actionable insights. In this role you will implement tracking solutions, analyse user behaviour, and produce clear reports that guide optimisation of our website, marketing campaigns and conversion funnels.

Key responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics and tag management tools like Google Tag Manager.
• Analyse traffic patterns, user journeys and conversion funnels to surface optimisation opportunities.
• Build and maintain easy‑to‑understand dashboards and reports using Looker Studio/Data Studio, Tableau or similar tools.
• Partner with marketing and development teams to design, execute and evaluate A/B and multivariate tests.
• Conduct regular audits of tracking implementations to identify and fix data gaps.
• Provide proactive, data‑driven recommendations to improve digital marketing ROI.

Required profile

• 3‑5 years of hands‑on experience in web analytics, data analysis or digital marketing analytics.
• Strong analytical mindset with the ability to translate data into clear narratives.
• Excellent attention to detail and ability to meet deadlines in a fast‑paced environment.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Adobe Analytics
• Looker Studio / Data Studio
• Tableau
• SQL (preferred)
• Basic HTML and JavaScript for tag implementation