YouTube Strategist – Remote Full‑Time

About the role

We are looking for a data‑driven YouTube Strategist to own and grow our channel presence. Working remotely, you will shape the end‑to‑end video content pipeline, from audience insight to post‑publish analysis, turning the channel into a high‑performing engine for brand awareness and revenue.

Key responsibilities

• Develop and execute long‑term YouTube content strategies aligned with business goals, optimizing for search and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value opportunities.
• Guide writers, videographers and editors, ensuring titles, descriptions, tags and thumbnails are optimized for click‑through rates.
• Monitor metrics such as audience retention, watch time, CTR and subscriber growth using YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality output.
• Collaborate with social media, paid‑ads and product marketing teams to integrate YouTube content across channels.
• Identify and pursue monetization options, brand sponsorships and merchandise integrations where appropriate.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices and community guidelines.
• Strong ability to interpret YouTube Analytics data and turn it into strategic recommendations.
• Excellent written and verbal communication skills for briefing creative teams.

Required skills

• YouTube Studio
• YouTube Analytics
• YouTube SEO
• Data analysis
• Content strategy