Remote SEO/SEM Specialist (Full‑time)

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives. Working remotely, you will optimise website content, manage link‑building campaigns and run PPC ads on Google and Bing to boost traffic and ROI.

Key responsibilities

• Conduct keyword research, expand and optimise keyword lists to increase organic traffic.
• Optimise on‑page elements such as meta tags, landing pages and site structure for SEO and user experience.
• Perform technical SEO audits (site speed, crawlability, indexing, broken links) and collaborate with developers to implement fixes.
• Launch, monitor and optimise paid search campaigns (Google Ads, Bing Ads) to maximise ROI and lower cost per acquisition.
• Develop and execute link‑building strategies to improve domain authority.
• Track, report and analyse website analytics (GA4) and PPC performance, providing actionable insights.
• Research competitor advertising, keyword strategies and overall search presence.

Required profile

• Bachelor’s degree in Marketing, Digital Media or a related field.
• 3‑5 years of proven experience managing SEO and PPC campaigns with a portfolio of successful results.
• Strong understanding of search engine algorithms, ranking factors and AI‑driven search trends.
• Reliable internet connection with backup to ensure uninterrupted work.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs
• Google Ads
• HTML, CSS and JavaScript (development constraints awareness)