Channel Sales Manager

About the role

The Channel Manager develops, manages and expands the company's channel partner network to grow business, increase market share and meet sales targets. The role covers strategic channel partnerships, distributor and reseller management, channel sales strategy and partner performance monitoring. Hands-on experience in channel management, partner development, B2B sales and business development is preferred, ideally in telecommunications, ICT or technology.

Key responsibilities

• Develop and implement channel sales strategies to meet revenue and market expansion goals.
• Identify, recruit, evaluate and onboard distributors, resellers and strategic partners; manage and strengthen relationships with existing ones.
• Develop partner business plans, sales targets and market development strategies.
• Monitor partner performance, track sales and run improvement plans.
• Analyze market trends and competitor activity, and identify new business opportunities.
• Organize product training, sales enablement and joint marketing campaigns and product launches.
• Coordinate business forecasts, performance reports and support commercial negotiations and partner agreements.
• Collaborate with sales, marketing, technical, product, finance and supply chain teams, and resolve partner conflicts while ensuring compliance with channel policies.

Required profile

• Bachelor's degree in Business Administration, Marketing, Sales Management, Telecommunications, Information Technology or a related field.
• 3-5 years of experience in channel management, partner development, B2B sales or business development, including managing distributors and resellers.
• Experience in telecommunications, ICT, technology or electronics is an advantage; experience with multinational companies is also an advantage.
• Fluent English and French are essential; willingness to travel for partner visits is required.

Required skills

• CRM platforms, sales management systems and business reporting tools.
• Proficiency in Microsoft Excel and PowerPoint.
• Sales forecasting, pipeline management, revenue tracking and pricing and contract negotiation.