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4 ans d'experience

Competences

Content Strategy & Planning Content Creation Copywriting & Editing Hashtag & Trend Research Social Media Analytics & Reporting Paid Ads (Meta & Google) Campaign Coordination Community Management Teamwork & Collaboration Multitasking Canva Design Meta Business Suite Buffer Hootsuite Digital Marketing

Experience

Social Media Manager

Visual Minds

2024-02 - 2026-05

Planned and published 4–5 posts per week across Instagram, Facebook, and LinkedIn, implementing a cohesive brand voice. Developed a content calendar and coordinated with design teams using Canva and Meta Business Suite. Leveraged analytics to optimize posting times, resulting in a 20–25% increase in engagement within six months. Managed community interactions and responded to comments to foster audience loyalty. Monitored ad performance and adjusted budgets to maintain steady growth.

Social Media Ads & Page Management

Musani

2023-03 - 2023-11

Handled daily content scheduling and page updates for multiple social channels, ensuring a consistent posting cadence. Executed paid ad campaigns on Meta platforms, optimizing targeting and creative assets. Tracked key performance metrics and produced weekly reports to inform strategy adjustments. Collaborated with cross‑functional teams to align messaging with broader marketing initiatives. Contributed to steady follower growth and improved ad reach throughout the engagement.

Social Media Strategy & Management

Harmony Aesthetics

2022-08 - 2022-12

Owned end‑to‑end social media strategy, from audience research to content creation and campaign execution. Produced platform‑specific posts and visual assets using Canva, focusing on aesthetic branding. Ran targeted campaigns that increased brand visibility and generated a noticeable rise in client inquiries. Monitored engagement metrics and refined content tactics to maximize reach. Coordinated with the client’s sales team to align leads with conversion goals.

Social Media Manager

GRSA (Global Reach Study Abroad)

2022-02 - 2022-07

Managed multiple social media accounts, creating and scheduling content that highlighted study‑abroad opportunities. Implemented performance tracking dashboards to measure engagement and lead generation. Adjusted content strategies based on analytics, resulting in increased follower growth and qualified leads. Engaged with prospective students through comments and direct messages, fostering community trust. Delivered regular reports to project stakeholders on campaign outcomes.

Langues

English

fluent

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