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Competences
Experience
Marketing Manager / Sales & Partnerships
PL AGUILA MANUFACTURING, INC.
2020-01 - 2026-12
Led growth marketing and sales initiatives, designing integrated digital campaigns across Meta, Instagram, TikTok and e‑commerce platforms, optimizing performance with GA4 analytics and AI‑driven insights. Developed and managed strategic partnerships with key accounts such as 7‑Eleven, Jollibee, Pizza Hut, Starbucks and major retail chains, generating new‑account revenue and expanding the brand into West Zone Supermarkets (Dubai) and pilot launches in California. Coordinated go‑to‑market execution, event management for industry expos (WOFEX, MAFBEX, IFEX) attracting over 10 000 daily attendees, and collaborated with Sales, Operations, R&D, Finance and external agencies to align marketing initiatives with business objectives. Served on the Executive Committee, contributing to strategic planning and representing the company as a guest speaker at high‑level industry forums.
Purchasing Manager
PL AGUILA MANUFACTURING, INC.
2015-01 - 2020-12
Managed international sourcing and importation across Latin America, North America, Europe and Southeast Asia, ensuring continuous supply for production. Led supplier negotiations, contract management and vendor coordination to achieve cost efficiencies and reliable procurement pipelines. Worked closely with operations, finance and logistics teams to align purchasing strategies with production schedules, reducing operational risks and streamlining processes. Implemented ISO 22000 and FSSC 22000 food‑safety standards within the procurement function, supporting compliance and process standardisation.
Langues
English
fluent
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