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20 ans d'experience

Competences

P&L Ownership Budget Accountability Market Entry & Expansion Route-to-Market Design Distributor & Channel Leadership Multi‑Country Team Leadership Key Account Negotiation Category & Trade Marketing Business Turnaround Board & Stakeholder Reporting Strategic Planning Sales Forecasting Team Building Commercial Governance Market Intelligence

Experience

Regional Sales Manager

Solen

2014-01 -

Owns full commercial P&L of $20‑50M across Jordan, Syria, Lebanon and Palestine, consistently delivering 10‑25% YoY revenue growth despite volatile markets. Redesigned route‑to‑market and value‑chain structures, improving distribution efficiency and market coverage, which lifted both sell‑in and sell‑out performance. Negotiated exclusive distributor agreements to strengthen channel control and protect margins. Leads annual sales planning, budgeting and KPI governance, reporting directly to corporate leadership. Directs market intelligence and competitive‑response strategies, sustaining category leadership across four distinct regulatory environments.

Sales & Marketing Manager

HB Group

2012-01 - 2014-12

Managed annual budgeting and business planning in partnership with international suppliers, aligning global brand strategy with local market execution in Libya. Directed national promotional campaigns and account‑specific strategies for key retail and trade partners, increasing market share in a newly liberalising environment. Led SWOT‑based pricing and forecasting processes that informed executive decisions at supplier and distributor levels. Built sales team capabilities in negotiation, presentation and territory management, raising overall commercial execution standards.

National Sales Manager

Transmed Jordan

2005-01 - 2012-12

Directed an 86‑member national sales force, one of the largest FMCG field organizations in Jordan, achieving sustained double‑digit sales growth. Expanded nationwide distribution across all trade channels, significantly increasing outlet coverage and category penetration. Conducted annual business reviews and strategic planning cycles with senior leadership, translating market data into actionable commercial plans. Executed regional promotional and trade‑marketing programs that boosted brand visibility and market share.

Langues

Arabic

fluent

English