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Competences
Experience
Business Manager (Marketing & Sales)
Family Business
2022-01 -
Directs end‑to‑end marketing and sales campaigns, accelerating customer acquisition and expanding revenue streams. Cultivates key client accounts and refines pipeline conversion by turning quantitative market data into actionable business initiatives. Oversees daily workflows, improves cost structures, optimises retail/wholesale sales funnels and amplifies strategic promotional outreach. Analyses consumer purchasing behaviour and competitor activity to adjust sales scripts, increasing customer retention rates.
Financial Accountant
First Finance Company
2016-01 - 2022-12
Administered a wide spectrum of corporate financial transactions, performing daily general ledger adjustments and comprehensive reporting over a three‑year tenure. Conducted credit risk rating analysis and built financial data models used by executive leadership for strategic forecasting. Ensured flawless compliance across balance sheets with national banking regulations and internal control frameworks. Identified reporting discrepancies early, coordinating with internal departments to minimise closing variances and improve accounting cycle efficiency.
Tech Analyst (Freelance)
Self‑Employed
2020-01 - 2022-07
Formulated detailed technological market intelligence profiles to provide local enterprises with decisive insights into shifting digital landscapes. Assessed next‑generation hardware developments and emerging application integrations, evaluating financial viability and projected ROI. Delivered targeted, data‑backed technical consultation to support strategic decision‑making for clients.
Langues
English
fluent
Arabic
native
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